Sovereign is a 180 ft. luxury yacht that can be chartered in the Mediterranean and Caribbean. To market Sovereign, the owners needed a website that charter agents could show to prospective guests.
Propel Content was brought in to strategize on the site’s structure and content development. Given the grand nature of the industry, the site had to be highly compelling. To start, we scripted and storyboarded an opening video sequence that led into the homepage, in an effort to immediately engage and interest visitors on the site.
Within the site, we wanted to grip visitors with beautiful imagery and captivating descriptions of the yacht’s features. Following two interviews with Sovereign’s captain, Propel Content wrote all of the site’s content. You can visit the live site at sovereignyachtcharter.com.